All work, last 6 years

Selected case studies get the full write-up. This is the wider list, 2019 to 2025 at Customer.io: what it was and when, not the decisions behind it. For more detail, see the full Notion doc.

Timeline

2025

Design Studio

Democratizing design systems with a flexible and collaborative message editor, styles management, and more.

Complete work 路 Research 路 Strategy 路 Collaboration 路 Design

2024

Walk the Store

A team ritual to build empathy and observe usage. Still running.

Collaboration

2024

Sandbox Editor

Experimenting and testing interaction, transitions, and features by pairing directly in code.

Collaboration 路 Complete work

2024

Marketing-Friendly UI

Rebuilding a visual editor for a new persona.

Enhancement 路 Research 路 Collaboration 路 Design

2023

Experimental Editor

User testing and design explorations.

Research 路 Strategy 路 Design

2022

Message Library

A source of truth to make it easier to find any message across the entire platform.

Complete work 路 Research 路 Strategy 路 Collaboration 路 Design

2021

Conditions Redesign

Battling a pain point and user experience problem with ideation.

Enhancement 路 Research 路 Strategy 路 Design

2021

Multi-Language

Bringing localization to the product to make variations based on language.

Complete work 路 Research 路 Strategy 路 Collaboration 路 Design

2021

Workflow Actions

Building user friendly quick actions into a workflow builder to make it easier to duplicate, copy, and delete.

Enhancement 路 Collaboration 路 Design

2020

Audiences and Leads Work

Explorations and designs to bring leads into the Customer.io workspace.

Complete work 路 Research 路 Strategy 路 Collaboration 路 Design

2020

Usability Audit

A central repo of user experience issues based on heuristic audit and user research.

Research

2019

Integrations Catalog

Displaying integrations in an easy to search catalog.

Enhancement 路 Design